We like how remote teams help scaling startups overcome challenges that come with growth. Here you'll find useful information about managing remote digital marketing teams. In this post, we’ve listed the advantages of working with a remote digital marketing team.
Image by Yoel Ben-Avraham
Every startup has different preferred channels of reaching their audience, but nearly every successful growing business uses a digital marketing channel in some way. For a lot of businesses, even those who deliver their products without the internet, it’s hard to do any kind of marketing without an email address and an account on at least one social media platform.
“Your mission as a brand leader in the world of online and digital marketing is to simply figure out where your customer is hanging out online and be sure you are ready to have the most relevant conversation with them,” says Pam Moore of Marketing Nutz. “You need to speak to them, communicate with them and most importantly serve them where, when and how they choose. It’s no longer on your terms.”
It’s generally a good idea to hire a digital marketing specialist (or a whole team of them!) for your business. But even with in-house specialists in your team, you can enhance your marketing efforts with a remote digital marketing team. We’ve outlined how remote digital marketing can help boost your marketing strategy.
You Need Constant Influence
Everyone draws influence from current trends, social media, peer opinions, and insight from industry leaders -- all of which change near constantly. Hiring a remote digital marketing team makes sense, because a remote team gives you the 24/7 presence necessary to note your target market’s ever-changing influences. It’s important to note what impacts your following, not only for them to influence your business decisions. It works both ways; you want to influence them, too.
“This is an age where consumers prefer to make their own decisions. At the same time, people who understand a brand and its products and services through their knowledge and experiences heavily influence their decisions,” according to Broadsuite’s Daniel Newman. “The success of influencer marketing lies in the fact that it helps people feel confident in their choices.”
You want to set yourself as an expert in what you do, and that your product or service makes total sense. So with constant influence, even while you sleep, a remote digital marketing team can help you get others to promote your business and persuade prospects to become customers.
And they can help you influence your audience without posting content too often. Posting too often, after all, is bad for your brand. “If you're posting more than every 3 or 4 hours, then you're probably posting too much,” says Scott Ayres of Post Planner. Rather, your remote team can work during the hours your target segment is active and you’re not.
24/7 Active Listening
It’s always a great idea to stay in the loop and check in on your customers regularly, whether it’s through email, social media, blog comments, or site visits. Your customers can reach out to you or talk about you anytime, and you have to be there when that happens. You don’t want to miss responding to a bug report for your app, or a public tweet from a frustrated customer. “In terms of communication, it’s just as important to listen effectively as it is to communicate effectively,” says Elizabeth Chambers, chief correspondent of Human Rights Foundation, in a Success.com article by Jesus Jimenez.
A remote digital marketing team can provide you constant presence, so that you can actively listen to your audience. If you have constant presence, even while you’re asleep, you have less chance of missing feedback. The quicker you understand your customers’ pain points, the quicker you can plan for how to delight them with new features, updates, product offers, or blog posts.
Your Leads are Busy
“It is not your customer’s job to remember you,” executive speech coach Patricia Fripp says. “It is your obligation and responsibility to make sure they don't have the chance to forget you.”
There’s a good chance that your audience is easily distracted. They visit a lot of websites, they read a lot of blogs, and they do all kinds of online activities that don’t involve buying from you. So it’s important to keep your brand top of mind. You need to make every blog entry and every social media post a reminder that you exist.
A remote digital marketing team enables you to provide your customers more chances to connect with you. The more chances of connecting you provide (if you’re there at the right time), the more opportunities you have to actively listen to your audience, strengthen your brand, and grow your network.
Your Competitors are Stepping Up Their Game
“It doesn’t matter how good your brand is on paper, unless you get out there and shout it from the rooftops, you’ll never get famous,” according to Siimon Reynolds, author of Why People Fail. “There’s just too much competition out there, too much media noise. Only those who endlessly push their own barrows will get heard above the din.”
Digital marketing is one thing your competitors are doing that you need to be doing, too. Whether it’s getting more website traffic, gaining more social media followers, or producing content for your target audience, your competitors are filling up their arsenal with tactics to keep their brand top of mind. So you can’t afford to trail behind on your digital marketing and lose your existing crowd to them.
With a remote digital marketing team, you can maximize your marketing efforts. Your remote team can run your campaigns while you sleep, reach your customers who are online when you’re not, and provide additional insight on how your audience perceives your brand. They can help determine whether or not your marketing plan with one segment works with another.
Had success with remote digital marketing, or want to know more about it? Talk to us. Leave a comment or contact us at Info@BoltonRemote.com.
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