This is a guest post by Joanna Gaudoin. Joanna helps individuals and organizations with their image and impact. Here, she talks about how to find out what's being said about you online, and how to make a strong impression on different online platforms.
The internet is truly amazing, for most of us it has changed our lives in terms of how we do lots of things - job searching, shopping, researching, booking holidays and managing money. Although for the younger generation, that is how it has always been done!
Advantages of social media go beyond increased traffic to your company website. It’s also a tool to develop your brand persona. For 72% of marketers, it’s also an invaluable tool for cultivating loyal patrons who believe in what brands have to offer.
Your business is awesome. You solve real problems for your customers better than the competition ever could. You're professional and organized. But are some deals slipping through your fingers that you absolutely should have won?
The holidays are fast approaching. Instead of taking it easy as the year winds down, you should take advantage of the season to connect with your audience in a different way. Tailor your digital marketing efforts to fit the season and you could benefit from the 80% of holiday shoppers who are influenced by digital efforts more than anything else. ...continue reading →
Entrepreneurs are always strapped for time. For startups, time isn’t the only resource that’s lacking—it’s the budget, too. “Early-stage entrepreneurs are notoriously cheap.” shares Ritika Puri of Storyhackers. Most of the funding naturally goes to the product. As a result, it’s the non-tech roles like marketing that are last to be filled or first to be cut during a downturn. ...continue reading →