There's literally no better time to create company culture than right now. According to a survey done by Bloomberg, we’re all operating in a jobseeker's market now. With the pool of talent rapidly drying up, companies are fighting head on to show all the rockstars that theirs is the better company to grow in. And more than just offering a good salary package, good company culture has also become one of the key indicators of being the ideal company.
In Silicon Valley, startups are always competing for top talent, technical or otherwise. But just because the industry heavyweights already have most of them hired, doesn't mean the new guys can't have their share of their own "rockstars."
Rockstars, ninjas, wizards, and gurus... regardless of how you feel about using these titles to describe a star employee, you know exactly who these guys are. They’re the elusive hires that are A) expensive, and B) out of reach for most non-unicorn startups.