A lot is being said about the importance of culture these days. Big companies like Google spend a lot of time, energy, and resources in building a specific culture that cultivates innovation and retains top talent from around the world. David Villa, CEO of marketing agency IPD, concisely explains exactly why business leaders will be remiss if they don’t prioritize culture:
When managing a dispersed team, it’s important to bridge the location gap. It keeps your remote employees from feeling unimportant in his or her role. The symptoms of a disengaged employee, such as lack of enthusiasm, lack of initiative, and even distraction (Office Vibe) can be reduced when you communicate often and make work as convenient as possible using the newest tools.
You can no longer afford to ignore your digital marketing strategy. “The reality is consumers – likely even you – turn to the internet to discover what to do, where to go, who to buy things from and more.” says Nicole Leinbach-Reyhle for Forbes.com. It’s a crucial element to business success, but you simply don’t have time to focus on it.
You and your employees are usually the best people to advocate for your brand, but there is another group of people that will boost your business unlike any other: influencers. Let’s take a look at this infographic from influencer platform, The Shelf: