A lot is being said about the importance of culture these days. Big companies like Google spend a lot of time, energy, and resources in building a specific culture that cultivates innovation and retains top talent from around the world. David Villa, CEO of marketing agency IPD, concisely explains exactly why business leaders will be remiss if they don’t prioritize culture:
When managing a dispersed team, it’s important to bridge the location gap. It keeps your remote employees from feeling unimportant in his or her role. The symptoms of a disengaged employee, such as lack of enthusiasm, lack of initiative, and even distraction (Office Vibe) can be reduced when you communicate often and make work as convenient as possible using the newest tools.
Remote work is trending up, according to Staffing Industry Analysts. Hiring managers predict that there will be more companies having completely dispersed teams in the next five years. This model clearly works, and the success can be attributed to the right way these companies bridge their geographical gaps.
What are you doing differently with your content creation this year? What content types are you focusing on? How are you making use of your talented digital marketing team to gain an edge from your competition?