These days, it’s all about tailoring your marketing campaigns to your target demographic. The more personalized it is, the better. An intimate understanding of your audience and what they want is how you execute effective strategies. You do this by anchoring your marketing to one thing: data.
A lot is being said about the importance of culture these days. Big companies like Google spend a lot of time, energy, and resources in building a specific culture that cultivates innovation and retains top talent from around the world. David Villa, CEO of marketing agency IPD, concisely explains exactly why business leaders will be remiss if they don’t prioritize culture:
Creating content can be one of the most time-consuming tasks for your digital marketers. It’s an essential component, but you need to give them time for equally important tasks like testing, monitoring analytics, and bolstering engagements.
How did you celebrate the holidays with your remote team?
Today’s technology and tools make it possible for a completely dispersed team to share meaningful moments with each other. As a company who helps businesses find remote workers, we at Bolton Remote see the positive impact of celebrating events and milestones.
What are you doing to achieve social media success this year? Are you doing anything differently? While it could be tempting to overhaul your current strategy and adopt new tactics other businesses swear by, you could find that some classic practices will still work well this year.