These days, it’s all about tailoring your marketing campaigns to your target demographic. The more personalized it is, the better. An intimate understanding of your audience and what they want is how you execute effective strategies. You do this by anchoring your marketing to one thing: data.
This is a guest post by Joanna Gaudoin. Joanna helps individuals and organizations with their image and impact. Here, she talks about how to find out what's being said about you online, and how to make a strong impression on different online platforms.
The internet is truly amazing, for most of us it has changed our lives in terms of how we do lots of things - job searching, shopping, researching, booking holidays and managing money. Although for the younger generation, that is how it has always been done!
Creating content can be one of the most time-consuming tasks for your digital marketers. It’s an essential component, but you need to give them time for equally important tasks like testing, monitoring analytics, and bolstering engagements.
What are you doing to achieve social media success this year? Are you doing anything differently? While it could be tempting to overhaul your current strategy and adopt new tactics other businesses swear by, you could find that some classic practices will still work well this year.