You and your employees are usually the best people to advocate for your brand, but there is another group of people that will boost your business unlike any other: influencers. Let’s take a look at this infographic from influencer platform, The Shelf:
According to research from WebDam, customers find brands with content marketing strategies to be 89% more effective than companies who don’t. Increasing content production for the New Year is a good idea, but make sure your team can meet the demand.
When your database grows, the harder it is to monitor and the result is bad or dirty data. According to LeadGenius, data decays at the speed of 3% per month. If unchecked, you might find yourself trying to market or communicate with contacts that have changed their info, or are no longer interested. It will amount to a lot of time and effort wasted, not to mention affect your numbers.
The New Year is right around the corner, and you should be working hard with your marketing team to focus on strategies that show the most promise in 2016. At the top of these digital marketing trends is visual content. According to a survey by the Internet Marketing Association for Curalate, over half of marketers feel the pressure of producing more and better visuals to attract audiences.
Most businesses spend over a quarter of their marketing budget on content. When you’re putting in that much, you need to make sure you’re getting your money’s worth. One way is to stay on top of techniques and technologies. ...continue reading