These days, it’s all about tailoring your marketing campaigns to your target demographic. The more personalized it is, the better. An intimate understanding of your audience and what they want is how you execute effective strategies. You do this by anchoring your marketing to one thing: data.
You and your employees are usually the best people to advocate for your brand, but there is another group of people that will boost your business unlike any other: influencers. Let’s take a look at this infographic from influencer platform, The Shelf:
Creating content can be one of the most time-consuming tasks for your digital marketers. It’s an essential component, but you need to give them time for equally important tasks like testing, monitoring analytics, and bolstering engagements.
What are you doing differently with your content creation this year? What content types are you focusing on? How are you making use of your talented digital marketing team to gain an edge from your competition?
Advantages of social media go beyond increased traffic to your company website. It’s also a tool to develop your brand persona. For 72% of marketers, it’s also an invaluable tool for cultivating loyal patrons who believe in what brands have to offer.