Are you truly doing everything you can to get good people on board?
All entrepreneurs know there’s a point where they can't do everything themselves. Maybe you're way past this already, or maybe you're just on the cusp of hitting it. Companies either have too many leads/customers, or funding that must be directed at in-advance capability building. Both of these require manpower.
Having the "right team" in place is often cited as a critical success factor for founders who want to grow faster. But, successful founders know that the "right team" also changes as you grow.
Early stage start-ups have it easy in many ways. After patching together a minimum viable product with help from friends and freelancers, they can start offering that product to potential customers. If they’re focused, the co-founders are spending most of their time acquiring initial customers and figuring out what those customers actually want.
Marketing is not for the faint-hearted. Long hours, tight deadlines—the pressure is always on. Over at Bolton Remote, we’re in the business of building great remote teams so we know how important marketing is to startups. The right people on your side can help put your company on the map.