These days, it’s all about tailoring your marketing campaigns to your target demographic. The more personalized it is, the better. An intimate understanding of your audience and what they want is how you execute effective strategies. You do this by anchoring your marketing to one thing: data.
When it comes to social networks, Google+ does not yet have as many active users as Twitter, Facebook, or LinkedIn. Still, 13% of small businesses maintain a Google+ page, and some have even enjoyed success on the platform compared to their profiles on other networks.
When your database grows, the harder it is to monitor and the result is bad or dirty data. According to LeadGenius, data decays at the speed of 3% per month. If unchecked, you might find yourself trying to market or communicate with contacts that have changed their info, or are no longer interested. It will amount to a lot of time and effort wasted, not to mention affect your numbers.
Outsourcing has enabled companies to work smarter, instead of working harder. According to inDinero, over 40% of businesses can gain back 80 or more hours a year just by outsourcing their back-office tasks like payroll and taxes. ...continue reading →
Thanks to social media, consumers are more vocal with their opinion.
Isn’t it great?
You can go on Twitter and read rave reviews from happy customers. Of course, the opposite is also true. People are no longer shy about airing out their grievances against brands. They don’t care that it’s public, either. If they have a bone to pick, you (and Twitter’s 316 million active users) will hear about it.