Tag Archives: offshore remote team

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Image by Thane Keller.
Image by Thane Keller.

How do you effectively reach your audience?

These days, it’s all about tailoring your marketing campaigns to your target demographic. The more personalized it is, the better. An intimate understanding of your audience and what they want is how you execute effective strategies. You do this by anchoring your marketing to one thing: data.

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Image by Pete Linforth.
Image by Pete Linforth.

When it comes to social networks, Google+ does not yet have as many active users as Twitter, Facebook, or LinkedIn. Still, 13% of small businesses maintain a Google+ page, and some have even enjoyed success on the platform compared to their profiles on other networks.

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Image by Michal Jarmoluk.
Image by Michal Jarmoluk.

When your database grows, the harder it is to monitor and the result is bad or dirty data. According to LeadGenius, data decays at the speed of 3% per month. If unchecked, you might find yourself trying to market or communicate with contacts that have changed their info, or are no longer interested. It will amount to a lot of time and effort wasted, not to mention affect your numbers.

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Image by skeeze.
Image by skeeze.

Thanks to social media, consumers are more vocal with their opinion.

Isn’t it great?

You can go on Twitter and read rave reviews from happy customers. Of course, the opposite is also true. People are no longer shy about airing out their grievances against brands. They don’t care that it’s public, either. If they have a bone to pick, you (and Twitter’s 316 million active users) will hear about it.

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