You can no longer afford to ignore your digital marketing strategy. “The reality is consumers – likely even you – turn to the internet to discover what to do, where to go, who to buy things from and more.” says Nicole Leinbach-Reyhle for Forbes.com. It’s a crucial element to business success, but you simply don’t have time to focus on it.
By 2019, people are expected to receive an average of 96 emails a day. It will become a chore to go through every single one, leading audiences to be more protective of their emails and selective with the mailing lists they subscribe to.
What are you doing to achieve social media success this year? Are you doing anything differently? While it could be tempting to overhaul your current strategy and adopt new tactics other businesses swear by, you could find that some classic practices will still work well this year.
According to research from WebDam, customers find brands with content marketing strategies to be 89% more effective than companies who don’t. Increasing content production for the New Year is a good idea, but make sure your team can meet the demand.
Advantages of social media go beyond increased traffic to your company website. It’s also a tool to develop your brand persona. For 72% of marketers, it’s also an invaluable tool for cultivating loyal patrons who believe in what brands have to offer.