This is a guest post by Joanna Gaudoin. Joanna helps individuals and organizations with their image and impact. Here, she talks about how to find out what's being said about you online, and how to make a strong impression on different online platforms.
The internet is truly amazing, for most of us it has changed our lives in terms of how we do lots of things - job searching, shopping, researching, booking holidays and managing money. Although for the younger generation, that is how it has always been done!
So many different strategies have come and gone, but email is still on everyone’s marketing plan. In fact, it has been named the most effective strategy since 2014. It’s one of the simplest and most direct ways to connect with your leads. But, what does your email marketing look like? Are you getting the results you’re going for? ...continue reading →
Are your marketers ready for the upcoming year? You have big plans and you need to strategize as early as you can to start strong for the New Year. You need to start your editorial calendar now, if you want to get ahead and stay that way. ...continue reading →
The holidays are fast approaching. Instead of taking it easy as the year winds down, you should take advantage of the season to connect with your audience in a different way. Tailor your digital marketing efforts to fit the season and you could benefit from the 80% of holiday shoppers who are influenced by digital efforts more than anything else. ...continue reading →