Marketing is not for the faint-hearted. Long hours, tight deadlines—the pressure is always on. Over at Bolton Remote, we’re in the business of building great remote teams so we know how important marketing is to startups. The right people on your side can help put your company on the map.
Are you giving enough thought to your marketing?
Most startups operate on a “build it and they will come mentality”, waiting until they’ve perfected their first product before spending even a dime on marketing.
Acquiring great employees is a lot like winning over clients: you find out what they’re looking for and make sure you address that need. For today’s talents, it’s not always about joining the biggest company. It’s about the bigger picture: does the company align with their vision?
In running your startup or small business, one of your first hires should be a marketing assistant. They can take some work off your plate, ensuring responsibilities with promotion and branding are dealt with without tying you up on tasks and you can focus on growing your business.
In this series of guest posts, team performance expert Joe Slatter of Better Practice™ discusses the value and challenges of establishing “a common sense” within teams. The third in a three-part series, this post draws lessons from the gaming community that can be applied to teams in the business world. Be sure to read Part 1 and Part 2 of this series!