A lot is being said about the importance of culture these days. Big companies like Google spend a lot of time, energy, and resources in building a specific culture that cultivates innovation and retains top talent from around the world. David Villa, CEO of marketing agency IPD, concisely explains exactly why business leaders will be remiss if they don’t prioritize culture:
Acquiring great employees is a lot like winning over clients: you find out what they’re looking for and make sure you address that need. For today’s talents, it’s not always about joining the biggest company. It’s about the bigger picture: does the company align with their vision?