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Image by Thane Keller.
Image by Thane Keller.

How do you effectively reach your audience?

These days, it’s all about tailoring your marketing campaigns to your target demographic. The more personalized it is, the better. An intimate understanding of your audience and what they want is how you execute effective strategies. You do this by anchoring your marketing to one thing: data.

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Image by Unsplash.
Image by Unsplash.

"Silicon Valley's Reality: The party is over" – CNBC

"For Silicon Valley, the Hangover Begins" - Wall Street Journal

"Tech Funding Slowdown Hits Venture Capital Firms" - Bloomberg

You’ve seen the headlines and you read the news. You also probably looked at these headlines with skepticism, because you know how bad the hype can be.

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2 Ways to Create a Tight-Knit Remote Culture

A lot is being said about the importance of culture these days. Big companies like Google spend a lot of time, energy, and resources in building a specific culture that cultivates innovation and retains top talent from around the world. David Villa, CEO of marketing agency IPD, concisely explains exactly why business leaders will be remiss if they don’t prioritize culture:

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This is a guest post by Joanna Gaudoin. Joanna helps individuals and organizations with their image and impact. Here, she talks about how to find out what's being said about you online, and how to make a strong impression on different online platforms.

What Does the Internet Say about You

The internet is truly amazing, for most of us it has changed our lives in terms of how we do lots of things - job searching, shopping, researching, booking holidays and managing money. Although for the younger generation, that is how it has always been done!

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7 Must-Have Tools for Your Remote Team

When managing a dispersed team, it’s important to bridge the location gap. It keeps your remote employees from feeling unimportant in his or her role. The symptoms of a disengaged employee, such as lack of enthusiasm, lack of initiative, and even distraction (Office Vibe) can be reduced when you communicate often and make work as convenient as possible using the newest tools.

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