New Year, New Approach: 3 Means to Improve Your Brand Reputation in 2016

3 Means to Improve Your Brand Reputation in 2016
Image by Unsplash.

Are you satisfied with the online visibility your brand had in 2015? Looking to increase your impact in 2016?

Then it’s time to shake things up!

According to research done by the Content Marketing Institute and Marketing Profs, 51% of companies are planning to increase their digital marketing budgets. They’re taking marketing seriously. Are you?

Start the year strong. At Bolton Remote, we provide offshore remote staffing for companies. For marketing roles, in particular, we see how crucial it is to build a great team. Once you have the right people in place, it’s time to think out of the box.

Let’s take a look at a how your brand can can start (and hopefully finish) strong in 2016:

1. Deliver a positive message.

Most of digital marketing is designed to position your brand as an expert while providing information that can help. Why not consider adding joy marketing to that? Steven Macdonald of says that this type of marketing “can have a profound impact on the way people perceive your brand.”

A survey from American brand Reddi-wip revealed that 93% of their respondents wish there were more ways to experience joy. Your marketing strategy can be a source of that.

How to start: Identify how your product or service can bring joy to your customers. Capitalize on it by creating multiple content with spreading joy as an angle. It doesn’t have to be limited to the holidays. In fact, it might be better if it isn’t.

2. Make a plan for influencer outreach.

If you and your team are the only people supporting your brand, it will take you longer to widen your reach. Aaron Aguis tells, “the audience values endorsements from third parties -- often more than they value your word alone.” If you have unbiased influencers advocating for your brand, the likelier they will be to believe in the quality of what you’re offering.

How to start: Test everything from subject line and tone to length and time of delivery. Small tweaks could significantly increase response. Make sure you don’t miss any replies, either. Leverage an offshore remote staff to engage with influencers round the clock.

3. Do good and give back.

Being community-driven will help your company’s image without any added effort to your marketing strategy. Doing good is great for business. In fact, 83% of consumers are more responsive to companies who include this element into their business.

How to start: Give back to your loyal customers with exclusive discounts or even freebies. Extend this option to non-profit organizations. You can also introduce a culture of giving within your team. Websites like GlobalGiving, DonateNow, and JustGive are great places to start.

Keeping and boosting your brand’s good name will give you a head start in the New Year. How are you managing your reputation this year? Share in the comments.

It’s time to get even more serious about marketing your business. Get the right support and find the right people. Visit our website at and we’ll help you build a consistently strong offshore remote marketing support team.

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Bolton Remote

Bolton Remote helps businesses grow with dedicated remote teams. To find out more about remote staffing, visit
Bolton Remote
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About Bolton Remote

Bolton Remote helps businesses grow with dedicated remote teams. To find out more about remote staffing, visit