When your database grows, the harder it is to monitor and the result is bad or dirty data. According to LeadGenius, data decays at the speed of 3% per month. If unchecked, you might find yourself trying to market or communicate with contacts that have changed their info, or are no longer interested. It will amount to a lot of time and effort wasted, not to mention affect your numbers.
Stay ahead of your database decay. At Bolton Remote, we provide companies with remote staff that can handle labor-intensive tasks like keeping databases up to date. You may want to consider prioritizing database hygiene for 2016. Here are some tips you can implement.
Standardize data formats.
Set formats and requirements for data entry that everyone should follow. In this way, you’ll consistently have clear information coming in, making it simpler for any manual or automated process to spot duplicate, missing, or erroneous data. This will “check important data at the point of entry,” says Emily Wingrove for Social123 and should reduce the headaches of cleanup later.
Ask your contacts for updated information.
Get your marketing team to come up with lead nurturing strategies that encourages your prospects to periodically share with you their most recent information. You can use tools like Silverpop to create forms that pop up on your website to encourage visitors to share with you their latest information.
When getting customers to share with you their most recent information, Whereoware shares, “Keep questions short and sweet, or use progressive forms to slowly ask questions over time.” Don’t ask for information you don’t need, and don’t take too much of their time.
Clean and audit your data frequently.
Don’t wait until you’ve accumulated far too much data before running the necessary checks. Quarterly cleanups and audits should help you maintain a clean database without the task being too time-consuming.
Chuck Jones of Camp Creative suggests separate and more frequent audits for certain errors. “Audit your lead database for improperly capitalized records,” you don’t want to send messages to contacts with minor, embarrassing, and highly avoidable errors like these.
Make it someone’s job.
The only way to ensure all data coming in are unique and updated is to hire someone to ensure exactly that. “Fragmented responsibility for data management is not just a productivity issue; it is one of the leading contributors to incomplete and inconsistent data.” Says Trisha Randolph for ReachForce.
When data hygiene is an afterthought, it’s the first to slip through the cracks. Before you know it, you’ll be stuck with a database that is time-consuming to clean. Hire a data steward to look after your databases and prevent dirty data pileups. Leverage remote employment. An offshore remote employee or team can even ensure your database is looked after 24/7.
Dirty data could lead to dissatisfied customers, or worse, loss of revenue. According to Shelly Kramer, co-CEO of V3 Broadsuite, businesses can lose up to $2.5 million yearly just because they work with poorly monitored databases. Don’t wait until your business feels the impact of dirty data. Be proactive about it starting now.
For crucial, labor-intensive work like data management, you need all the help you can get. Build a remote team that can stay on top of your databases 24/7. Visit our website at www.BoltonRemote.com and we’ll help you get started.
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