Growing Your Brand with a Remote Graphic Designer

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Growing Your Brand with a Remote Graphic Designer
Image by Christopher Rodriguez

Many entrepreneurs feel overwhelmed at the workload that comes with running a small business. Between trying to improve your products and tracking every moving gear of your business’s engine, it’s easy to ignore the need for graphic design.

But graphic design is important for your business. “Good design gives you instant credibility, inspires confidence and trustworthiness, and clearly communicates its point to your audience,” says Alex Cue of EdgeCore. “Consumers tend to gravitate to better-designed products.”

Whether you need an eye-catching logo, printed stationery, or shareable graphics for your digital marketing efforts, for a successful brand, you need an exceptional graphic designer. You want to have a designer who understands your brand and what it stands for, as this will translate to their work and color choices, fonts, and images.

Good news is, your graphic designer doesn’t need to physically be with you to see how your business can create visual impact. In fact, hiring a remote graphic designer can reap the following benefits:

Affordable Assistance

Hiring a graphic designer remotely can help you reduce costs. You can save money on office spaces, and if you hire offshore, you can get huge savings on salaries as well. This is a big deal, especially if you need a lot of graphic design work done, as graphic design can get costly.

“A graphic designer will estimate how many hours your project will take them to complete, including usually a few revisions and consultations, and will multiply it by their hourly rate,” says Tina Mailhot-Roberge of Veo Design as she enumerates the cost factors of a graphic design project. “Another factor that will greatly affect the final price tag is the printing cost of a project.”

Less Shortage of a Specialized Skill

Graphic design is a unique skillset. Kimberly Pendergrass of Nvoicepay attests that even though graphic design is already a specific skill, graphic designers need to specialize in even more specific areas. For example, print design is a different graphic design skill from web design; it’s possible for a graphic designer to be good at one of them, but not the other.

“Sure, there are designers who seem to be good at just about everything,” Kimberly says in an Udemy.com article she wrote. “But you’ll invariably find that they’ve been working for years and had time to fully explore different avenues, or that they’re working in two or three closely connected areas.”

If you limit your talent pool to any single city, you’ll find that your choices for talent are limited. But if you widen the geographical scope of your search for talent, like say if you look at a global talent pool, you’ll find yourself with more options for qualified designers.

A Few Pro Tips

A remote graphic designer can help boost your branding quickly and safely, with these tips:

Look for the Right Aesthetic Fit

Every graphic designer specializes in specific design styles. As an example, one designer can prefer to create ornate, decorative graphics, while another can choose to go the minimalist route with their work. So even if you find someone with experience similar to your current project, you need to find someone that can use an art style that’s suitable for your brand.

“You should never choose a graphic designer before seeing their portfolio,” say Jackie and Jim Ranahan of Mach One Communications. “Make an appointment specifically to view their work. (And) if you feel that the person you work with needs to have a good grasp on your industry before you can work together, make sure to check that they’ve got the necessary experience.”

Put Your Terms and Conditions in Writing

Creating a legal agreement between you and your remote graphic designer formalizes your working relationship. “Contracts are less about protecting oneself in a court of law and more about guiding the relationship based on well-defined parameters,” says HOW Design Live speaker Emily Cohen.

The idea is to clearly define your terms, so word your agreement simply and clearly. Describe in detail the professional services you expect, the quality you want, termination conditions, and your policies on intellectual property. Outline as well the responsibilities you will be assuming as an employer, such as design approvals, giving your designers lead time for edits, and invoicing terms.

What would you look for in a remote graphic designer? Tell us about it in the comments, or contact us at Info@BoltonRemote.com.

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Bolton Remote

Bolton Remote helps businesses grow with dedicated remote teams. To find out more about remote staffing, visit BoltonRemote.com.
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About Bolton Remote

Bolton Remote helps businesses grow with dedicated remote teams. To find out more about remote staffing, visit BoltonRemote.com.