There's literally no better time to create company culture than right now. According to a survey done by Bloomberg, we’re all operating in a jobseeker's market now. With the pool of talent rapidly drying up, companies are fighting head on to show all the rockstars that theirs is the better company to grow in. And more than just offering a good salary package, good company culture has also become one of the key indicators of being the ideal company.
It’s no secret companies always want to hire the best talent. While getting the most skilled people for your company is a must to get things done properly, you’d be surprised how relying on this alone can cause some office issues.
Most startups live and die by their product, and the product is as good as the team that builds it. For this reason, it’s important that you build a team of programmers that will help you create and innovate. But technical skills aren’t the only thing you should test for. Great programmers have qualities that go beyond their industry know-how.
The number of followers your company has on social media is not just a vanity metric—it’s also social proof. The more followers you have, the more trustworthy your brand becomes. It’s time to put serious thought in upping those numbers, but how do you do it?
These days, it’s all about tailoring your marketing campaigns to your target demographic. The more personalized it is, the better. An intimate understanding of your audience and what they want is how you execute effective strategies. You do this by anchoring your marketing to one thing: data.