Author Archives: Bolton Remote

About Bolton Remote

Bolton Remote helps businesses grow with dedicated remote teams. To find out more about remote staffing, visit BoltonRemote.com.

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There's literally no better time to create company culture than right now. According to a survey done by Bloomberg, we’re all operating in a jobseeker's market now. With the pool of talent rapidly drying up, companies are fighting head on to show all the rockstars that theirs is the better company to grow in. And more than just offering a good salary package, good company culture has also become one of the key indicators of being the ideal company.

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Image by Thane Keller.
Image by Thane Keller.

How do you effectively reach your audience?

These days, it’s all about tailoring your marketing campaigns to your target demographic. The more personalized it is, the better. An intimate understanding of your audience and what they want is how you execute effective strategies. You do this by anchoring your marketing to one thing: data.

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