Are your marketers ready for the upcoming year? You have big plans and you need to strategize as early as you can to start strong for the New Year. You need to start your editorial calendar now, if you want to get ahead and stay that way.
Don’t worry, planning shouldn’t be too difficult or time-consuming. At Bolton Remote, we help companies find self-motivated offshore remote employees, including forward-thinking marketers. We know how important planning and strategy is to marketing success.
Here are some tips to help you and your marketing team plan killer content and get ready for 2016:
2 Ways to Keep the Content Flowing
Consistency is important to content marketing success. If you’re planning to increase content creation next year, you need a constant source of great ideas.
1. Ask everyone for content.
Reach out to your network and get people to write for your site. Another way is to ask other employees for ideas. “Capturing everyone’s thoughts will inspire creativity, which might result in your best ideas yet.” says Tricia Goss of Rock the Deadline. You never know when the next hit content idea will come from.
2. Use idea generation tools.
Certain types of content do better than others. You can make sure your marketers are led in the right direction by getting a little help from these tools:
- MarketMuse – provides different content marketing products that include topic suggestions, content analysis, and site audits.
- Bottlenose – gives insight on trends you should be writing about. Their patented technology can help you identify emerging opportunities and take advantage.
3 Tips for Creating the Editorial Calendar
It’s easy to plot out an editorial calendar, but your marketers need to be consistent with the execution. Here’s the when, what, and how’s of creating your content calendar.
1. Plan weeks in advance.
For Co-Schedule’s Garrett Moon, 2-3 weeks is the sweet spot. “If you get too far ahead, it can become difficult to respond to changes.” You need to give your team some time allowance to create awesome content, while keeping your calendar flexible for things unexpected.
2. Note down all the deadlines.
Be specific when creating your content calendar. This includes deadlines for the first draft, final draft, when it should be up for your review, etc. Theresa Condon of WebDam says “This will give the team full visibility into the entire editorial process, ensure accountability, and avoid any surprises or miscommunications about timing.”
3. Use tools according to publishing frequency.
When you’re working with a small team, (or even just one marketer) it makes sense to keep things on a Google spreadsheet. For bigger teams that include writers, artists, and even offshore remote marketing teams, you should invest in proper tools.
- GatherContent – platform that offers features for planning, organizing, and producing content. Plan and create content for your site, blogs, knowledge bases, social, and even internal content.
- InboundWriter – it’s an editorial calendar that can also predict a content’s readership before writing it. It can give keyword suggestions and notify you in case a competitor has already written about it.
Give Your Digital Marketing Efforts a Boost this New Year
According to the latest edition of B2B Content Marketing from MarketingProfs and the Content Marketing Institute, 76% of marketers plan to produce more content next year. Make sure yours stand out. Plan ahead.
How are you planning your content for next year? Let us know in the comments!
Start the year right by having the best people working for you. Expand your options with offshore remote staffing. Visit our website at www.BoltonRemote.com and you’ll be interviewing our best candidates within 3 days.
Latest posts by Bolton Remote (see all)
- 4 Steps to Solidify Company Culture this 2017 - January 25, 2017
- 4 Ways to Add Culture Fit to Your Hiring Method - December 28, 2016
- How to Test for 4 Qualities Every Great Programmer Must Have - May 24, 2016