By 2019, people are expected to receive an average of 96 emails a day. It will become a chore to go through every single one, leading audiences to be more protective of their emails and selective with the mailing lists they subscribe to.
You need to make sure your own campaigns make the cut. At Bolton Remote, we help companies build offshore remote teams, including marketing. These teams often have dedicated email marketers who do everything from creating campaigns to replying to responses and analyzing data.
Even with a dedicated employee or team to handle all things email, it’s still a time-consuming process. When your marketers have the right tools in their arsenal, they’ll be able to execute campaigns with speed without sacrificing quality and results.
In this article, you’ll find tools that will help you create, test, and send email marketing campaigns your audience will be excited to get.
#1: Create responsive templates.
Over half of emails are now opened on mobile. If your marketers are not designing responsive emails with mobile users in mind, then you’re missing out. Inkbrush is a design tool that helps marketers quickly create responsive emails. It is compatible with major email clients and email marketing services like MailChimp.
#2: Write engaging content.
Tone Analyzer breaks down text in percentiles according to emotional tones and social propensities. Your email marketers will be able to see whether or not their word choice come across as cheerful, confident, agreeable, etc. It also provides word suggestions to increase the emotional impact your message is trying to achieve.
#3: Reduce email size.
Part of creating email marketing campaign with mobile in mind is to consider email size. You need to make sure every element of your email is a reasonable size for fast downloading on mobile data. TinyPNG reduces sizes of images without affecting the quality. Use sharing tools like HighTail for sharing files like PDFs.
#4: Test IPs and previews.
IBM’s Email Optimization is a powerful email testing tool that checks everything from look and feel to your email’s IP address. Your marketers can see how emails look on various devices as well as environments like Yahoo or Outlook. Your marketers won’t have to rely on approximate mobile previews anymore. They can see exactly how campaigns will look like on the receiving end.
For a free alternative, Sender Score checks the email’s trustworthiness based on email addresses. This tool is also used by email providers when setting their filtering criteria.
#5: Check for spam triggers.
IsNotSpam.com is a straightforward tool that assesses whether your email campaign will actually reach the inbox. Most email service providers have stringent spam filters that are triggered, even by high-quality emails. IsNotSpam’s reports include actionable comments your marketers can apply to make sure none of your campaigns will end up in the span folder.
#6: Track all emails.
Streak is an email tracking tool that helps reduce the guesswork on whether or not an email campaign works. By tracking every email you send out, you won’t just see if your email was opened. You will also know if your images were viewed or files were downloaded. Your marketers no longer have to lie in wait for replies to confirm emails were received and read.
#7: Respond in a timely fashion.
A response from an email marketing campaign is not something to put in the back-burner. You need marketers who will nurture this connection. Automated replies won’t cut it anymore. An effective alternative is to have people available for communication as soon as possible. Remote marketers offshore will make sure emails are covered, and you won’t inadvertently ignore a lead again.
Now that you know the tools to use to build emails from start to finish, make sure your marketers pay a close eye on results. Tailoring email campaigns based on research and feedback is the best way to improve your metrics and increase conversions.
For best results, build a team of pros who really know email marketing. Expand your hiring pool with offshore remote staffing. Visit our website at www.BoltonRemote.com and you’ll be interviewing remote marketers within 3 days.
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