For businesses, gaining a wide reach has never been easier. “Digital technology and changing consumer behaviour have created a near infinite number of opportunities for marketers to reach and engage customers” shares Linus Gregoriadis, research director of Econsultancy. As a result, marketers are expected to carry out plenty of strategies simultaneously.
When there’s so much to do, time is of the essence. At Bolton Remote, we provide companies with remote staff for various roles, including marketing. We see what marketers can do in one day, but what if you need them to do more?
Here are some time-saving tools that may significantly speed up their processes:
1. Quick competitive research with SEMRush
Your marketer won’t always have time to analyze the competition. They will need to make informed and strategic decisions simply by getting an overview of how a competitor is doing. This is what SEMRush offers.
All they have to do is key in the competitor’s URL and this tool will show their ranking, keywords where they rank organically, other organic competitors, top referrers, and other relative data. With all the relevant information in one page, your marketer will have what they need in a few short minutes.
2. Automate small tasks with IFTTT
Small, but necessary tasks can sometimes eat up your marketer’s time without them realizing. Worse still, they get overlooked or bumped off for more important things. Using IFTTT, you can automate these processes, ensuring they’re done no matter how busy your marketer may be.
Your marketers can create an infinite combination of ‘recipes’ to automate tasks they would otherwise do manually. You can also use recipes other people have created. Buffer’s Kevan Lee has a big list of social media hacks that will save your social media marketer precious time.
3. Swiftly create stories out of social events with Storify
One of the best things about having offshore remote marketers is that you’ll have someone available to engage your audience at any time. You can host live chats over social and your marketer is there to participate in real-time, ensuring the conversation keeps going.
Storify helps you find and choose significant social media posts, and craft a readable and dynamic post that’s worth sharing. It makes the otherwise painstaking process go a lot faster, too. Your marketers won’t have to go through the same posts just to find a few worth sharing.
4. Fast visual content optimization with Social Image Resizer
We all know social media posts get more traction when they have images. Your busy marketer don’t always have time to customize images according to each social media platform’s requirements. All they have to do is upload an image, choose where it’s meant to be posted, and the tool’s online editor helps with the cropping.
5. Instantly see content score with The Readability Test Tool
There are plenty of tools that help marketers check if their content is readable. This tool takes it a step further. Just key in the webpage (instead of copy-pasting paragraphs) and it will generate a readability report. It gives an overview of an article’s Flesch Kincaid score, the percentage of complex words, and even the age range of people able to easily read the content on your site.
6. All-in-one page optimization with SumoMe
SumoMe is not just one tool, it’s a platform that offers multiple apps that help your marketers boost your site traffic. Kathleen Harris at Ink Tank Media calls it the “Swiss Army knife of content marketing tools”.
By using all the different apps SumoMe offers, your marketers won’t have to spend time looking for tools that are compatible with each other. Each tool is quick and easy to install as well. In a few clicks, your site will have the right tools that generates traffic.
Jess Stephens, Chief Marketing Officer of SmartFocus has said that “nearly three quarters of marketers now feel their job is more difficult than it was five years ago.” Make sure your own team is not part of that statistic. Managing multiple marketing campaigns every day is a juggling act, but it can be done. By leveraging tools that automate or speed up some of their processes, marketers can free up their time to do more while easing the pressure of delivering results.
Time-saving tools help, but you need marketers who have the skills to do plenty and do them well. We can help. Visit our website at www.BoltonRemote.com and we’ll help you hire excellent offshore remote marketing staff ready to meet your needs.
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