It’s not always easy to show gratitude, but it is necessary. According to Jeff Fermin at OfficeVibe, 69% of employees work harder when they are recognized. Working with a remote marketing staff, employee appreciation is even more important. They do hard work and do it far away from you and their teammates. You need to take that extra step to appreciate and recognize achievements.
Here are a few simple ways you can do today to appreciate your remote marketing team better:
1. Specify what they did well.
Be as precise and explicit as you can be about what exactly the employee did that was worthy of recognition.
Darcy Jacobsen, Globoforce
When deploying marketing campaigns, the Project Manager steers the ship, but every contribution matters. Simply congratulating the project manager because it’s easier could alienate your remote staff. Recognize everyone’s specific involvement, this will bridge the psychological distance between you and your remote employee.
2. Reward immediately.
Consider offering on-the-spot rewards -- whether it’s a gift certificate or a simple act of public recognition -- to catch people when they are doing something great or deserve a pat on the back.
Richelle Taylor, Aimia
Rewards are a great way to engage any employee. It’s better to reward them as you congratulate their great work. Of course, with remote teams, it’s not as easy to give out gift baskets and other physical items that may need shipping. You can buy gift certificates through Gyft and your employee can redeem and use it when it is needed.
3. Hold the feedback.
Save performance improvement opportunities for later.
Jeff Haden, Inc.Com
One word from you boosts your marketing employee’s work ethic, especially during crunch time. Knowing they’re going in the right direction inspires them to do better especially when they’re far away from headquarters. Giving feedback as you give praise could come off as a backhanded compliment. Keep their spirits up and save the feedback for the next email.
4. Publicize your praises.
Recognition should match effort and results, or it loses meaning.
Meghan M. Biro, Forbes
A remote employee really went above and beyond on a project? Share your praises with the rest of the team. This will prompt them to be congratulatory and improve inter-team relations crucial for the success of a marketing team. If you want to encourage improvement, you may want to send out a private positive email instead.
5. Mean what you say.
Employees enjoy recognition through personal, written, electronic and public praise from those they respect at work, given in a timely, specific and sincere way.
Kim Harrison, Cutting Edge PR
Make sure you are sincere. Don’t just fill out a template and send it over. Your marketing employee will see through that! Not sure if you should be formal or friendly? Just convey your gratitude. You’re giving your remote staff a virtual pat on the back, it’s okay to be a little informal.
6. Incorporate recognition into the culture.
Create a culture of appreciation by inviting employees to recognize each other for a job well-done or an over-and-above contribution.
Leslie Caccamese, Great Place to Work® Institute
Recognition doesn’t have to come from you to mean something. Encourage your remote team to give each other kind words, especially when in the middle of putting a big marketing campaign together. Work on a project management platform that has group chat integrations like Clinked. Your team can focus on their tasks, collaborate, and give compliments all in one place.
“It’s normal to give gratitude a backseat when your brain’s full of to-dos,” says Carmel Hagen of Sweet Revenge Sugar Co. Still, a full and busy schedule is no excuse to forget or even forgo employee recognition altogether. “Forgetting your thank you’s might be to blame for unhappiness at work.”
Prioritize rewarding and recognizing your team. Set aside time every day to go over everyone’s progress and make a note on performed tasks and results that impressed you or made you happy. By setting aside time to look for good things and sending out positive messages, you may find yourself happier while working, too.
How do you show your appreciation for your remote employees?
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