Approximately 968 million people log in to Facebook daily, according to Zephoria. That’s a very big market. It’s no surprise that marketers put serious effort on their Facebook presence.
How is your marketing strategy on Facebook? Whether it’s going well or leaves much to be desired, a few improvements to your marketing routine may boost engagement. Using a few tools and including a few tactics today could yield to better results.
At Bolton Remote, we provide companies with remote staff that includes marketing support, and we know just how important a strong social media presence is, especially on Facebook. In this article, we’ll share 9 tips and tools to help improve your Facebook marketing.
#1: A forty-character post is the sweet spot.
Your audience doesn’t use Facebook to read lengthy posts. Save that for your blog. Facebook posts should be short and sweet. According to a study by Buffer and SumAll, Facebook posts of 40 characters receive 86% more engagement than longer updates.
#2: Keep it within 400 characters.
If you must make it lengthy, make it count. Todd Maffin of engageQ Digital suggests that each update should include a short summary, an eye-catcher (like an emoticon), and a call-to-action. All important details should be posted before the 400 character mark where Facebook adds the ‘See More’ link.
#3: Mix things up.
Just as your content marketers create different kinds of content on your blog, they should also have a similarly diverse approach for your Facebook page. Here are some suggested content (statistics taken from QuickSprout):
- Photos - enjoy an increased 39% engagement. Make sure their dimensions are 1000x628 pixels.
- Quotes – get 26% more likes and 19% more shares.
- Questions – posts with questions encourage engagement and see 100% more activity than posts without questions.
Ensure that all links shared on your page is optimized for mobile as nearly half of Facebook users access the site via their devices.
#4: Maximize Facebook’s video platform.
Have your marketers upload videos directly on Facebook, instead of posting a YouTube link. Research done by Socialbakers revealed that native publishing of video on Facebook is more successful than using other video channels. With its auto play option, you can increase your company video’s chances of actually being viewed. You can even incorporate text into your videos to add more value to them.
#5: Cultivate a community.
Your Facebook page is not just an extension of your online presence, it can be more. “Content is important, but so is conversation and community.” shares Ying Communications. Having remote marketers available to respond within the hour of each message and comment will make this possible. Make sure you respond to everything, even if they’re criticism (especially if they’re criticism).
#6: Show your personality, not just promos.
“Facebook is where people go in their spare time to be entertained, inspired, and to interact with those in their social circle.” shares branding expert, Cloris Kylie. You don’t have to be confined to a box when promoting on social media. Encourage your marketers to get creative. Audiences appreciate it when brands show personality, creativity, and humor.
Facebook is currently at the top of all social media networks, and it shows no signs of stopping. With nearly 1.5 billion users on the platform, it “dominates the social media landscape”, according to Simon Kemp of We Are Social.
Your remote marketers can maximize this massive network by having the right strategy in place. They don’t have to be big changes. Small tweaks you can do today can ensure improved results without changing your entire social media strategy.
We can help you find offshore remote marketers that can manage your Facebook page as well as other social media accounts to boost your online presence. Visit our website at www.BoltonRemote.com and we’ll put you in touch with digital marketers in just 3 days.
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