Startups are concerned with cost-effective solutions to their business needs. That’s what we offer at Bolton Remote. We help companies find offshore marketing support that can produce high quality work without all the expenses of hiring and training in-house employees.
This is one way to keep your overhead costs down. Another is to initially hire a small team of remote marketers who can do multiple tasks.
Fortunately, you can scale your marketing strategies in a way that will have high impact even if you only have a few remote marketers on your team right now. Here are a few tips to keep a high-performing marketing strategy when you’re low on manpower:
Tip # 1: Set a regular blog post schedule.
Content creation isn’t so much about quantity as it is about quality—and consistency. “What really matters is that you plan content to produce that you will finish and distribute on a regular basis — whatever “regular” means to you.” says Carolyn Capern, digital storyteller at CT Socializer.
If your small marketing team can only produce a couple of high-quality blog posts a week, no problem. Just make sure they’re published at the same day and time your readers expect them to be out. Posting poorly-created content, even on a daily basis, will only do more harm than good.
Tip # 2: Get help from other sources.
“Crowdsourcing content is a great way to combat writer's burnout” shares Kelsey Meyer, CEO of Influence & Co. Your small team of marketers shouldn’t be the only source of content you can publish. When you have other sources of content, your marketers can focus on other important tasks such as promotions and lead generation.
Ask other people in the company to share their expertise via blog posts. Have a guest blogging strategy in place. Encourage your other team members to share educational links they encountered in the week.
Tip # 3: Focus on effective strategies.
Your remote marketers should be focusing on campaigns that maximize their remote location (such as real-time engagement regardless of timezone) as well as those that get the best results. You can find which strategies are worth the time and effort by tracking how your current strategies are faring.
“Use everything you can to understand what content produces the best results.” suggests Mark Walker, content marketing head at Eventbrite UK. You don’t have resources to waste on marketing strategies that don’t work. The sooner you cut them out, the sooner you can focus on profitable campaigns.
Tip # 4: Automate your marketing.
Your remote marketers have their hands full, especially if they’re wearing multiple hats. They don’t have time for tedious and repetitive tasks involved with marketing. Make the most out of tools that can automate marketing tasks such as social media, email marketing, and CRM data entry.
Paul Chaney, editor of Web Marketing Today, acknowledges the benefit of marketing automation. “The time-savings they offer can result in more productive marketing activities.” With some marketing tasks automated, your marketers can concentrate on the truly creative parts of their job.
Tip # 5: Repurpose and curate content you already have.
When your marketers have been producing months’ worth of content, you can repurpose older posts and make them relevant again. Turn old blog posts into SlideShares or videos. Check if there are updates to trends, tools, and tips. You can update while directing fresh traffic to old blog posts.
Rudy Labordus, CEO of Online Crowd swears by content curation. “This is a great way to build your own authority in Google’s eyes, and it takes a LOT less time to accomplish.” Make sure your marketers are adding value to curated content.
Of course, even rockstar marketers need all the help they can get, especially when they’re juggling multiple roles and campaigns at the same time. Here are a few tools to help them craft great ideas, and fast:
- Evernote for idea collection. It’s on most people’s list of essential apps—and for good reason. Evernote is a one-stop shop for note-taking, research, and even taking photos for projects.
- Workflowy for outline creation. Creating outlines for posts make the writing process a lot easier and go a lot faster. This simple tool has collaborative features for co-authored posts.
- BlindWrite for distraction-free writing. Your content marketers can use this for free-flow writing instead of getting caught up editing raw drafts as they type.
- PerfectIt for self-proofing. They can proofread anything from web copy and internal communications to social media posts and email marketing campaigns. You can configure it according to your company’s desired writing style.
- Quip for mobile collaboration. You and your marketers can discuss a document seamlessly over any device. Each document has a built-in chat option for better collaboration.
You’re not expected to have a fully-staffed digital marketing team right out the gate. A smarter strategy would be to hire key roles initially and expand the team as you grow. But your first marketers will have their hands full. According to a joint report by MarketingProfs and Content Marketing Institute, effective marketers juggle an average of 15 initiatives at one time.
You need people who can handle the high pressure of marketing. We can help. We have experienced and self-motivated offshore remote marketers that can help execute marketing campaigns that deliver results. Visit our website at www.BoltonRemote.com and we’ll send candidates straight to your inbox.
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