Social media forms a big part of your online reputation. This is how people follow and get to know your brand. 70% of users feel more confident about a business after following them on social media. You can keep their trust by making sure your social media is done well.
At Bolton Remote, we provide offshore remote staff for companies including marketing support, so we know the importance of social media done right. Make sure your marketers aren’t committing these social media mistakes:
1. Posting without proofreading
A few typos here and there likely won’t topple your brand’s reputation, but sometimes carelessness can lead to catastrophe. It’s not just the copy your marketers should check, it’s also the links they’re posting and the images they’re uploading.
Make sure the marketers you have on your team don’t take shortcuts just to get stuff done. Establish a detailed process that includes checking for grammar and other errors before queueing or posting a social media update. “Double check every post and get a second opinion when in doubt.” suggests Lola Colums for ClearSkySEO.
2. No awareness of current events
Keeping up to date with world news will help your social media marketers jump on a relevant trend and ride its wave. It also prevents them from making posts that could be insensitive to a particular event. Remember, “Even a post that lives for seconds will be seen, as the world’s active social media users moves into the billions.” shares content marketing and social platform, Expion, on their blog.
This is where you can leverage a remote marketing team set up. Having marketers dispersed around the world helps you have a well-rounded idea of what’s happening outside your home base.
3. Not researching hashtags before using them
“A tweet without a hashtag is a wasted opportunity.” shares Hashtagify’s Jane Chua. It’s a great way for marketers to join a conversation with your brand in tow. One way is to see a hashtag that’s already trending, and tweeting about it, too.
Unfortunately, many brands tweet without knowing the story behind a hashtag. “A healthy dose of common sense is usually enough to stop most social media blunders before they start.” says Megan Elliott of The Cheat Sheet. Your marketers can simply check other tweets with the hashtag to get its context. It’s a small step, but it can lead to a gaffe if overlooked.
4. Deleting negative comments
Thanks to social media, irate customers have an instant and public platform to tell a brand what’s what. They can be tempting to delete, but this is not the way to go. “Negative comments and feedback are going to happen, and how you respond to them says a lot about your brand.” says John Rampton, president of marketing agency, Adogy.
Instead of deleting unfavorable mentions or comments and alienating your audience, have your marketers respond with grace and humility. If the criticisms are valid, use the input to better improve your business.
5. Posting the wrong thing on the company accounts
Thoughtless, personal posts can be the most damaging. Plenty of brands have made headlines because their social media marketers mistakenly posted private tweets or messages in corporate accounts. What’s more, this blunder might be the most avoidable.
Make sure your social media marketers only access your company’s social media accounts from devices you’ve approved. Instead of posting updates on the fly, use marketing automation tools like Pardot and have a schedule in place to ensure you’re only publishing posts that add value.
Summing It All Up
Something as innocuous as a tweet or Facebook update can damage your company’s reputation that can stunt your company’s growth. You could spend thousands on damage control, and undo all the good will you’ve established with your audience. While it’s a good way to show personality, it’s a marketing strategy that should be taken seriously.
Your social media presence can change the way people view your business. Make sure you have the right people handling it. Visit us at www.BoltonRemote.com and we’ll help you find offshore remote social medial marketers who can keep your online presence on brand.
Latest posts by Bolton Remote (see all)
- 4 Steps to Solidify Company Culture this 2017 - January 25, 2017
- 4 Ways to Add Culture Fit to Your Hiring Method - December 28, 2016
- How to Test for 4 Qualities Every Great Programmer Must Have - May 24, 2016