According to research from WebDam, customers find brands with content marketing strategies to be 89% more effective than companies who don’t. Increasing content production for the New Year is a good idea, but make sure your team can meet the demand.
At Bolton Remote, we help companies build offshore remote teams. When it comes to marketing support, consistency often means daily posts or more. While hiring the right talent ensures quality, it can be challenging to produce original and shareable content every time.
One solution? Repurposing content.
You can turn one great idea into a dozen online content formats that have the potential to go viral. Here are some of the best content repurposing strategies to help you and your marketing team fill your 2016 editorial calendar.
1. Expand a piece of core content.
Sara Jantsch of Duct Tape Marketing suggests that you must come up with an idea with repurposing in mind, “every single time you create a piece of content, come up with a game plan on how you could get the most value possible.”
Start by turning an initial blog post into numerous blog posts. For example, this blog post, 5 Winning Digital Marketing Strategies for the Holidays, can become 5 more blog posts by expounding on each strategy.
2. Report on real-time marketing campaigns and Q&As.
If you have offshore remote marketing staff, chances are you have running campaigns that go on for 24/7. Some of them may even be real-time and custom content marketing tactics. Breathe more life into these campaigns by turning them into other pieces of content.
One tool, Tweet2Cite, generate embed codes for tweets that you can insert on blog posts. It can even generate MLA and APA citations if needed.
3. Turn Evergreen posts into infographics.
Most predictions for 2016 include a rise in visual content, especially infographics. According to Ritu Pant of Infographic World, it’s “the fastest growing digital marketing strategy” of the last couple of years. Tools like Dipity help marketers create infographics, but highly customized images will need design skills.
Creating infographics takes time, so make sure you choose the content you will repurpose very carefully. Start with evergreen posts that have proven longevity. You’ll get the most out of your infographic when you create it with data that will be relevant for years to come.
4. Explore podcasting.
It’s getting harder to attract attention with the usual forms of content. Give your business an edge next year with podcasting. It’s “an easily consumable content format, and it doesn’t require a person’s undivided attention like video or text-based content” says Daniel Newman of Broadsuite.
You don’t have to purchase fancy equipment or setup a sound studio for your podcast. There are a host of free tools available that can help from recording (Audacity and Garage Band) to post-processing (Auphonic).
5. Collate posts into guides.
When you’re an authority in your industry, it’s only fitting that you start offering guides. Instead of starting from scratch, use the content you already have. “When you work hard on crafting quality blog posts, you don’t want them to become lost and forgotten.” says Megan Marrs for WordStream.
The sky’s the limit when it comes to guides. You can turn them into eBooks and offer them as downloadable content in exchange for emails. You can also create presentations and upload them to SlideShare.
A study from Marketing Land says that 69% of content is considered low-quality by its audiences. Don’t fall into that statistic. If you use some of these tips to make the most out of your content ideas, you and your team will easily adapt to increased content production without sacrificing the quality of your posts.
You can produce more content by expanding your current marketing team. Visit us at www.BoltonRemote.com and we’ll help you grow your team with offshore remote staff that can help create, curate, and promote content that’s on-brand and appealing to your target market.
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