Bolton Remote’s Social Media Series for Growing Businesses
We like how remote teams help scaling startups overcome challenges that come with growth. Here you'll find helpful information about roles you can fill with remote talent. In this post, we’ve compiled important social media strategies for your startup.
Image by MKH Marketing
You can better reach your audience by boosting your social media presence. New to social media? Been active on social media for a while? Here are a few strategies you should try.
1. Set your goals
You’ll find a lot of online guides about creating effective social media plans, but the success of any plan starts with goal setting.
According to Buffer’s Kevan Lee, when coming up with a social media plan, the first questions you need to ask yourself are, “why have you joined social media?” and “what is your brand’s overall purpose?”
Kevan says these questions are integral because it helps you in "thinking big-picture with the goals you set, [and] planning out a mission for why you’re on social media." If you want to see more reasons behind these questions, check out Kevan’s post 25 Questions to Help Define Your Social Media Strategy.
It’s important to map out your objectives, especially if you’re working with a remote social media team, because your goals set the direction of your social media plan and the processes behind it. Your team will follow your established processes to give your following a good social media user experience.
2. Optimize your content for social media
After setting your goals, you will have a clearer picture of what you will be publishing online. However, this doesn't mean you just post ANYTHING, ANYWHERE.
Lesley Vos notes that tailoring your content for your different social media networks is crucial. You can have a remote team:
- Analyze your crowd
- Observe the content your followers like
- Keep score for your campaigns
- Run tests
Understanding what your audience enjoys helps you convert clicks and likes into purchases. “You can’t just throw the link to your content out there and wait for thousands of likes and shares at once,” she says. “You should remember the fact that all social media networks are different. They have different audiences with different interests and needs.”
To do this, you have to know the typical audience in each network. “Depending on people who interact there, you may need specific tricks to create awesome content for them,” says Lesley. Lesley talks about how you can do this on her post How to Write Better Content for Social Media.
3. Engage your following
Social media is great for communicating with your audience and getting ideas on how to improve your products and services. Whether you’re talking to existing customers or attracting new clients, Debbie Hemley says it’s important to participate in conversations and encourage feedback.
To do this, Debbie mentioned that, “you need to know where they’re engaging most frequently on social media,” then, “read and listen to their content, and comment when you have something to add.”
Debbie also says that if you allow your customers to leave you feedback, make sure you respond. You can delegate your remote social media specialist to speak on your behalf. Be sure this person understands your brand enough to speak for it. “Your response tone and enthusiasm say just as much about you as the reviews.” Want more social media tips from Debbie? She's got a list of 26 here.
4. Share more than once
Tweeted about your article? Tweet about it again later on, says Benjamin Rey. Reposted content gives you added visibility and keeps your posts fresh for longer.
“On average, the second tweet about a news gets 86% as much performance as the first one,” says Benjamin on the findings of Wisemetrics when they analyzed 1 million tweets of reposted content.
Benjamin also adds that repeating is different from copy-paste. He suggests to have your team reword your social media repost, or emphasize a different part of your news. Once this is done, you can have your local team schedule posts at different times of the day, or have a remote team roll them out in real time in your off hours.
5. Experiment with content formats
Content doesn’t always need to be written in text, emphasizes Liv Longley in her Search Engine Journal post Three Different Marketing Trends That Will Start in 2015. If you think your audience would enjoy it, she recommends image and video-based marketing. Using rich imagery on your blog or your newsletter is also one of her recommendations.
But do this only if it appeals to your following. “Dig into your big data and give your audience what they want,” says Liv. “For example, a business that offers retirement advice might have a better shot at sticking with written content—but a new energy drink company targeting the 18-24 demographics? Videos all the way. And your video better be entertaining.”
Of course, keep in mind that these strategies require time, effort, and skill – three things a growing business or you can't always spare. “If you don’t already have a marketing team employed or contracted out,” Liv says, “make that your first resolution of 2015.”
If you know someone in town who can manage your social media for you, then great. If you're going for a more cost-effective growth route, remote teams can also help manage your social media the way you want, while you focus on other important things only you can do.
These are just some of the awesome social media tips we got from these social media masters, and all of this is possible with an all-star remote team. To learn more on how to build your remote social media marketing team, check out BoltonRemote.com or contact us. We'd love to hear from you.
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