Marketing strategies come and go, but email stays strong.
Nearly 70% of people prefer email when receiving communication from businesses. It’s why your email list is one of your most important databases. At Bolton Remote, we help companies build offshore remote teams, including marketing support for businesses with growing email lists.
Once your list reaches a certain number, you’ll find yourself needing a support team to manage and engage with them. Before that point, you need methods that constantly add new emails to your system, especially since email lists degrade 22.5% yearly. Here are a few interesting ways to get those email addresses:
#1: Use social media to get sign-ups.
If you have significant following on particular social media sites, encourage these followers to opt into your newsletters, too. There are different ways to ask for emails depending on the social platform:
- Twitter – Your marketers can create a lead generation card on Twitter. Getting on your list is a one-step process for your twitter followers. In one click, they’ll be able to share their name and email to you without having to type anything or leave Twitter.
- Facebook – You can include various forms and apps to your page to get email signups. Benchmark has a step-by-step process to create sign-up forms that automatically add new subscribers to your lists.
You can also update your LinkedIn and Google+ statuses to encourage people to sign up to your emails. Make sure you ask permission before sending emails to your followers. “Permission isn't just polite, it's the law.” shares Gail Goodman of Constant Contact. They may have followed your profile or liked your page, but this interest doesn’t always extend to getting emails from you.
#2: Provide an opt-in incentive.
Your audience needs a reason to give you their emails. Aside from getting your newsletter, why not sweeten the deal and throw in a free eBook or white paper just because they sign up? It’s better to get something of value right after sign-up, instead of waiting for your next newsletter.
You can turn any content into a PDF with the PDF Converter. It’s free and you can convert files online. Make sure you are clear about what your audience will get upon giving you their email—this includes your newsletter, bonus content, and other communication.
#3: Prominently show your subscription box.
Don’t be shy about asking for people’s emails. Ask repeatedly. Place opt-in boxes where they can’t be ignored. There are many tools and plugins you can use on your site to get those emails:
- JotForm – create lightbox forms that pops up as soon as someone visits your site. They can only get access to your page when they close the pop-up or subscribe to your email list.
- Notify Bar - create a fixed signup bar at the top or at the bottom of your page. Having a constant bar on your site that doesn’t go away makes signing up for your newsletter harder to ignore.
- Scroll Up – once your visitor scrolls far enough down a page, a pop-up appears from the side, asking for their email.
Make it as easy as possible for your audience to subscribe. This means, including as few little fields as possible. If you can, just ask for their emails—you can figure out or ask for the rest of the information later. You can even build a remote research team that can look for their details round the clock while your marketers are busy growing your email list.
Email is so effective because it’s “the best way to build a relationship with potential customers in an intimate way” says Nathalie Lussier, digital strategist for Ambition Ally, in an article by Aaron Beashel of Campaign Monitor. When you get someone’s email, you have to make sure you use it properly.
A simple note in your subscription box saying you won’t sell their information or send them spam can go a long way in building trust. It might make them more likely to sign up. Make sure you mean it, too. Only send emails that add value for your subscribers.
#5: Include email generation with offline marketing.
You don’t have to keep your email generating efforts online. Include it in your offline promotional materials like print ads and flyers. Ask for email information from anyone who walks in your offices. Just make sure they know they’re also signing up for your newsletter in the process.
In print materials and other advertisement, include a QR code or a short URL for your sign-up page that people can easily key in and access at their convenience. Google’s URL shortener offers both.
These tips all ask one important question—“What’s in it for them?” When your audience knows you have awesome things to offer, they’ll be more than willing to give over their email. What are the other ways your marketers implement in order to grow your email list? Share in the comments.
The bigger your list grows, the more marketers you’ll need to make sure you don’t ignore any responses. Build an offshore remote team for marketing support to help you out. Visit our website at www.BoltonRemote.com and we’ll send video profiles of qualified candidates within 1 day.
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