We like how remote teams help scaling startups overcome challenges that come with growth. Here you'll find useful information about managing remote digital marketing teams. In this post, we’ve rounded up a list of our favorite digital marketing tools.
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A quick search for digital marketing tools will show you that business owners have thousands of options for their digital marketing efforts. “The market has become saturated with digital software tools. It compares to choosing a portfolio of stocks,” says Stephanie Sammons of Wired Advisor. “It can be overwhelming, confusing, and downright tempting to make impulse purchases before you really know what it is that you need for a sustainable online marketing program.”
Having choices is great, but the sheer variety of tools to choose from can get overwhelming. You’ll be looking at so many features, costs, reviews… and that’s all before you even test the product. And if you’re working with a remote team, they’ll have to test the product, too.
You don’t have time for that (who does?), so we’ve rounded up a few digital marketing tools that our own remote teams enjoy using.
While Hootsuite is great for managing your social media presence across various platforms, we particularly like the team aspect of its features. Cara Pring of The Social Skinny attests that it’s “perfect for businesses with a social media team.”
Hootsuite is built for teams to smoothly curate social media content together. All from one dashboard, you can manage team access settings, post schedules, and post approvals. You can also create tasks and assignments, and everyone can use them to note progress on your social media campaigns. If your team needs to discuss social media content (trust us, they will), they can use Hootsuite’s built-in messaging feature. No need to fire up another app, no need to schedule a meeting or send long emails.
Your content team stuck on topics? A good way to get topics for your remote team’s pieces is to see what people are talking about and what content they’re distributing. “Content is king, but distribution is queen and she wears the pants,” says Buzzfeed’s Jonathan Perelman on the social-first mindset that Buzzfeed uses to stand out.
BuzzSumo lets you access the most shared content on any topic, as well as industry influencers who you can follow for more relevant content. And with Buzzsumo able to find you popular content even when freshly published, you get the best shareable content, regardless of what time zone your team is working in.
Aside from it being a great source of curated content for your social media, BuzzSumo is also a good way for your lead generation team to find prospects. Wayne Barker, head of online marketing at Boom Online, says in his post on Search Engine People that "Buzzsumo has become one of the post powerful tools in our arsenal. It quickly and efficiently helps you identify and learn about a niche in very little time. It allows you to gather the data for building a rich and targeted outreach list."
“90% of customers choose email as their preferred communication from businesses,” reports HouseHunt content contributor Jesse McCarl, as he describes the importance of email marketing and good email marketing tactics.
With MailChimp, you can execute these email marketing tactics easily. You can view insight about each of your subscribers, so you can keep track of how they engage. With MailChimp’s analytics, you can properly segment your list so you can delegate your remote email marketers each of their own segment to focus on when they send personalized, targeted email. Even with an email marketing team in a different time zone, your email marketing campaigns can run smoothly with MailChimp’s analysis-driven suggestions, such as the best times to send mail and how to grow your email list.
Video marketing is a big deal that’s only getting bigger. “Video marketing is a powerful tool for getting more visibility more quickly,” says Mitch Myerson, author of Success Secrets of the Online Marketing Superstars. “It’s been reported that your chances of getting a page-one listing on Google search increase by 53 times when you use video.”
Wistia hosts videos to make them available online at any time, so your video marketing campaigns can keep running even while you sleep, without eating your bandwidth or breaking the bank. At any given time, your team can keep track of whoever views your videos, from where they’re watching, for how long they watch, as well as the most skipped and rewatched parts of your videos. You can use this insight to keep creating content that your audience will enjoy.
We love learning about new tools. If you know of any other digital marketing tools you’d recommend for remote teams, let us know about it in the comments or get in touch with us at Info@BoltonRemote.com.
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