Social media can be an effective business tool, but you need dedicated talent to pull off a powerful social media marketing plan. As a growing startup, you can staff that talent remotely.
Image by Jason Howie
Social media is one of the most powerful forms of marketing and market research. As the internet rapidly simplifies communication, social media provides an effective mode of reaching your audience and building their trust.
93% of marketers use social media for business, but many aspiring business owners fail to properly use social media to strengthen their marketing tactics. The marketing field is getting more competitive, but that also means you have more options for finding help with your marketing campaign. If you think the work is too daunting for you to do yourself, consider enlisting help from remote social media marketing specialists.
With a remote social media marketing team, you can leverage remote staff and benefit from working with a dedicated team that can:
1. Clear misconceptions on social media.
According to Nidevita Chakraborty’s post on social media facts, business owners believe two common misconceptions:
Misconception #1: Social media marketing is a magical cure
Although it’s a powerful tool, social media marketing is not an instant fix to your marketing strategy. Even if you put your company on big social media platforms, you still need to put in time and effort for your campaigns to encourage referrals and build brand loyalty. You need to advertise and regularly engage with your followers to attract new customers and bring back current customers more often.
Misconception #2: Social media marketing is totally free.
While you can get free accounts at major social platforms like Twitter, Facebook, and LinkedIn, a successful social media marketing campaign will always incur costs. Costs can come from premium advertising services. You also incur costs in time and energy spent developing a strategy, generating content assets, posting, and engaging with your audience.
Knowing the effort required and the costs of good social media marketing, you need to make your social media promotion worth it; keep it active and engaging. You have to prioritize your campaign, manage social media communication, and monitor customer feedback.
2. Listen to the crowd.
Many use social media marketing to reach out to their audience, but few actually use it to gather feedback. By gathering feedback from followers, you can gain ideas for products, innovate solutions specifically for customer pain points and usage complaints, and design better service offerings.
3. Develop a social media marketing plan.
Social media reaches a vast audience. To see how vast exactly, here are just a few statistics:
- Social media is now the #1 activity on the web. Anytime someone is checking social media is a chance for your business to gain visibility.
- Social media isn’t just for the youth. In fact, Twitter’s fastest growing demographic is the 55 to 64-year age bracket. On both Facebook and Google+, the 45 to 54-year age group rose by 46% and 56% respectively within a year. A marketing strategy that caters to this large age group can rake in a huge market.
- 189 million Facebook users are mobile only. You now have to consider how your content looks on mobile devices. You also have to make sure your content is easy to share from mobile.
More statistics show that with a sound strategy, social media marketing can help you reach the right demographics and tell them the right messages.
4. Reach other people’s networks.
You don’t have to build your own following by yourself. Get your followers involved with your company’s growth and have them help you get the word out about your business. By encouraging people to share your content on social media, you can extend your reach beyond your own following and expose your brand to a larger crowd.
Curious about remote social media teams? Check out BoltonRemote.com or contact us. We’d love to hear from you.
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