In running your startup or small business, one of your first hires should be a marketing assistant. They can take some work off your plate, ensuring responsibilities with promotion and branding are dealt with without tying you up on tasks and you can focus on growing your business.
Trying to do everything on your own is just setting yourself up for failure. “We cannot do everything ourselves. It is better for you to let someone who can do a better job taking over some of your tasks.” says CamMi Pham, an ecommerce and digital marketing professional. “Instead of wasting your time trying to figure something out yourself, let the experts help you.”
This is precisely what marketing assistants can offer. You get more time doing what you do best and other necessary tasks still get done. These tasks are the best to delegate:
#1) Keep Up with Your Correspondents
A good businessman knows the importance of keeping the lines of communication open. Still, you may get dozens—if not hundreds—of emails each day. Your marketing assistant can check your mail and make sure nothing important gets buried in the pile.
“An assistant can reduce the burden of email management in ways automated systems can’t,” says online engagement expert, Alexandra Samuel, in an article for the Harvard Business Review. “They can function as your email triage system, conduct your daily inbox reviews, or even reply to individual messages.”
Your marketing assistant can set up autoresponders, or even send personal replies on your behalf. If you’ve contacted a client and need to make timely follow ups, your assistant can do that for you, too. As marketing assistants, they would know the most effective way to reach out and engage with your network.
ProTip: Have your email managed using tools like Constant Contact. Your marketing assistant can easily create professional response templates and newsletters. They can also use BananaTag to check and see if your contacts opened and read the emails you sent.
#2) Keep You on Schedule
It’s easy to drop the ball when you’re wearing too many hats. A full plate might have you forgetting to put down an important meeting on your calendar. Your marketing assistant can manage your calendar, book appointments with clients, and make sure there are no conflicts. They can even remind you and the other party about the meeting.
Marketing assistants can also make travel arrangements for you, and plan itineraries for business trips. You can also delegate events planning tasks from calling suppliers, sending out invites, taking RSVPs, and reminding your guests about the event.
ProTip: Find a project management tool that syncs with Google Calendar so your marketing assistant can schedule your day as well as take note of their own tasks. HiTask offers these features, including a reporting tool so your assistant can easily make project reports.
#3) Keep You Updated and Organized
Gathering information and organizing data are some of the top tasks a marketing assistant provides. They can research on important information regarding clients you work with or hope to work with. They can keep an eye on market trends and how your competitors are doing.
Make sure the assistant you hire has great attention to detail, “paying attention to details and not letting things slip through the cracks is paramount to success.” says Eva Rykrsmith, human resources consultant.
ProTip: Cloud storage like OurUSB and Zoho Docs can help you and your marketing assistant update and organize files, wherever you are. You can do away with email attachments, too. Your assistant can just send the link of files you need.
#4) Keep You Visible
Digital marketing is necessary, but it can take up too much time. You can trust marketing assistants to manage your social media accounts. Through them, you can make constant updates, and more importantly, engage with your online audience promptly.
Task your marketing assistant with researching for blog posts. They can look for trending topics you can write about, as well as supporting articles to help you create a strong post.
ProTip: Provide tools that can help your marketing assistant note down and compile research for every article. Scrivener offers features like outliners and collections where research material can be organized and stored for easy access when needed.
Finding the One
The first step to hiring a marketing assistant is to know the work you want done. Marketing strategist, Dorie Clark, says an accurate task list will help you find the right candidate. “put the same level of advance thought into describing each individual task you’d like accomplished.” The more detailed you are with your needs, the easier you’ll be able to find the right person.
As you’re hiring for a crucial role, it’s only right to prioritize skillset when you’re looking for a marketing assistant. If no local candidates are a perfect fit, consider remote staffing. Fortunately, most of a marketing assistant’s job can be done remotely. Remote staffing offers a cost-effective alternative to full-time hires without sacrificing the quality of work. You get your awesome assistant and save on overhead costs!
Which qualities do you look for in a marketing assistant? Share in the comments.
If you’re looking for the right person to bring into your team, we can help out. Send us an email at firstname.lastname@example.org.
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