When it comes to social media, it’s often said that you focus on the network your audience frequents. For business, B2B marketers have ranked one in particular as the most effective social media platform to reach out to other businesses—LinkedIn. It’s time for you to take marketing on this social media network seriously.
At Bolton Remote, we help companies find remote workers, including people who can provide marketing support with a social media focus. We see the demand for marketers who know how to turn a LinkedIn company profile into a powerful brand presence. The following are a few tactics you and your marketers can use to maximize this social platform.
1. Optimize Your Company Page
It all starts with your LinkedIn company profile. It’s not enough to simply fill up fields with information. “LinkedIn profiles are searchable, so you want to make sure that your page comes up when a client or customer enters relevant keywords into the search bar.” says Lisa Furgison for Vertical Response.
Like profiles on other social media accounts, your LinkedIn page needs to be constantly updated. Post updates that are relevant, on-brand, and compelling enough to comment on, share, or like. Update with facts. Pose questions. Share links that people will find helpful.
2. Publish Content
LinkedIn has a publishing platform that allows you to post content that will be highlighted on your page. You can even republish your most important ones on LinkedIn. Don’t worry, it’s not duplicate content! According to search engine marketing consultant Jennifer Slegg, you don’t have to worry about getting flagged “as long as your duplicate content is there for legitimate reasons.”
It’s a great way to repurpose and drive new traffic to a post you’re particularly proud of. If a post on your blog isn’t doing as well as you hoped, it has a better chance of going viral on a platform with nearly 400 million professionals in its network.
3. Upgrade to Premium
Nothing marks being serious about a social media strategy than investing money to gain maximum advantage. LinkedIn offers premium plans that range from $30 to $120 monthly. Steep? Perhaps, but if your business depends on making important connections, the InMail feature alone is worth the costs.
A premium account also matters to decision-makers and influencers. For David Coher of South California Edison, LinkedIn Premium carries weight. “I note it as that person cares about appearing professional in their online presence.” he tells Matt Kapko in an article for CIO.com.
4. All Hands on Deck
Your company’s LinkedIn profile is not one you can just create and forget about. It can be a valuable tool not only to expand your reach among your circles and establish a professional company identity, but also serves as a powerful search tool for lead generation.
Elizabeth Dyrsmid, CEO of Groove Digital Marketing, suggests an all hands on deck approach with LinkedIn. When you have people focused on using LinkedIn as a tool and maximizing its features, “you have a far greater chance to harness more connections.” This is easy with remote marketers who can be available at your odd hours, ensuring your LinkedIn profile is actively engaging with important contacts.
Summing it Up
If you’re serious about attracting businesses to check out your product or service, you can’t ignore LinkedIn. According to LinkedIn Profile Writer, over 70% of LinkedIn users are located outside USA. It’s your best bet to tap into that global B2B market. How you use this social network could be as crucial as your other digital marketing strategies. Make sure you take advantage of what LinkedIn has to offer.
When you’re marketing involves management and monitoring of multiple networks, you need people who can keep up. Visit ups at www.BoltonRemote.com and we’ll help you find offshore remote marketing support staff for social media and digital marketing.
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