How do you measure social media success?
The number of followers your company has on social media is not just a vanity metric—it’s also social proof. The more followers you have, the more trustworthy your brand becomes. It’s time to put serious thought in upping those numbers, but how do you do it?
At Bolton Remote, we help companies build offshore remote teams. We see companies leverage remote staffing for roles in marketing, including social media. If there is a person or a team dedicated to social media growth, the more followers they gain and the more engaged their audience seems to be.
Once you have at least one remote social media marketer in place, you can have him or her focus on growing your numbers. Here are some quick changes they can apply today:
Follow everyone you want to connect to.
It’s good practice for your marketers to follow back those who have followed them. Get them to look for those you want to do business with in the future, as well as those you hope to be customers down the road and follow them, too. Most reciprocate with a follow back. Take it up a notch by searching for those who follow your competitors using Tweepi and connect with them on social media as well.
Give them more of what they want.
Your marketers should know the types of content your audience typically respond to, and to make sure they always provide that kind of content. They can use built-in metrics or tools like LikeAlyzer to find out which posts get the most likes, shares, or comments. They can even find out when most of your audience are online and most likely to engage with posts.
Make sharing as simple as possible.
The more hoops your audience goes through to respond to your call to action, the less they’ll be inclined to do it. Remember, the more clicks involved with sharing your content, the more people you could lose in the process.
If you marketers are going to pepper your content with social sharing plugins, make sure they’re quick and easy to use. Consider pre-writing social copy, or highlighting key points that are most shareable. Have them check if they meet character limits a well. AddThis has a whole suite of tools to make sharing on social media as easy for your audience as possible.
Always use hashtags correctly.
It has been said that each post without at least one hashtag is an opportunity lost for your target audience to find you. Don’t use them too much in one update, as it can keep native search features from crawling your profile.
Here’s an overview of hashtag limits on popular social media networks:
- Twitter: Limit your hashtags to two per tweet. According to research done by Buddy Media, posts with more than 2 experience a 17% drop in engagement.
- Facebook: Hashtags have no impact on a post’s reach, reported by EdgeRank Checker. That said, using one can’t hurt.
- Google+: Some hashtags are added to your post automatically, although you can edit them and add your own. The number of hashtag per post doesn’t seem to affect engagement.
- Instagram: Hashtag to your heart’s content! TrackMaven found that photos with over 11 hashtags get the most interaction.
Before using a hashtag, make sure your team researches its meaning first. Tagdef provides a quick definition of hashtags, as well as related tags you may also want to use. You don’t want any of your tweets to be accidentally insensitive and damage your brand.
The bigger your audience grows, the more people you will need to nurture. A remote team can help you communicate efficiently with your engaged community, regardless of their number. The bigger your social media team, the more you can ensure each contact is given proper attention.
Are there other social media strategies you use for growth hacking?
Hire social media marketers with a growth mindset. Expand your search and access a rich, global pool. Visit our website at www.BoltonRemote.com and start building your offshore remote team within a day.
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