What are you doing to achieve social media success this year? Are you doing anything differently? While it could be tempting to overhaul your current strategy and adopt new tactics other businesses swear by, you could find that some classic practices will still work well this year.
One of these strategies include having dedicated team members to focus on social media. As an offshore remote staffing company, we help businesses build teams at Bolton Remote. This often includes social media marketers. Our clients see how important it is to have dedicated marketers that can attend to the needs and queries of their audiences.
Whether you’re starting a brand new social media strategy or stepping up your current one, here are some best practices that are still relevant for this year:
Be selective of what you share.
Forrester Research shows that content volume grows about 200% each year. This means, you will never run out of content to share on social media, regardless of niche. Of course, not all of these content are high-quality.
Aim to associate your brand with quality content by choosing only those that are relevant to your audiences. Nurturing your audience involves being considerate of their time and what you expose them to by following you.
According to Stephanie Nairn of G Adventures, acting like a publisher will not only attract followers but retain the ones you already have. If you think about the information they want, “they’ll be more receptive to the marketing messages that you sprinkle in.”
Track your links.
You need to know the kind of content your audience will best respond to. For Brent Gleeson at Internet Marketing Inc., you need to know “which social media posts are bringing the highest volume of (and most qualified) traffic to your website.”
By making a conscious effort to track all links, your marketers can have a detailed view of whether or not your social media strategy works. They’ll be able to tell which types of posts send the right kind of traffic, instead of just having a vague idea of which channels are performing best.
Take engagement seriously.
Brands have a tendency of pushing content to their audience, thinking quantity will boost engagement. Sharing posts from your network, commenting, and taking part in conversation will better encourage people to react when you share your own content.
University of Houston social media coordinator Carolyn Shaffer have a few tips: “Thank new followers and find out something about them to build a relationship. If someone retweets a post, ask them what their biggest takeaway was.”
Consider assigning remote social media marketers to stay on top of audience activity, as well as interact with them on a timely basis. Don’t underestimate the power of real-time marketing on social media.
Marketing automation is a godsend for busy digital marketers. They can schedule posts and not think about them until they run out. Unfortunately, this leads to applying the same practices across all social media channels regardless of their differences. Remember, what works for one channel won’t always work for another.
Automating so far ahead could also lead to errors. “There are so many mistakes to be made when you don’t have someone checking on the other side.” says angel investor Gary Vaynerchuck. If you’re going to automate, make your marketers frequently check if there will be no problems once your pre-scheduled posts are published.
While you’re automating a few posts, leave room for real-time updates. “Don’t just set it and forget it,” says Johnny Plan from MassPlanner. It’s also good practice if you don’t automate follows and replies, either. Have your marketers do them manually so they’ll be there to take the conversation further.
Over ¾ of internet users use social media (Pew Research Center). That’s a huge market, and you can attract them by putting them first. Don’t take the ‘social’ out of social media. Don’t just look at the numbers, foster a community with your followers.
Find social media marketers that can communicate with your audience when and how they want. Build a strong team of offshore remote marketers and visit us at www.BoltonRemote.com.
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