You can no longer afford to ignore your digital marketing strategy. “The reality is consumers – likely even you – turn to the internet to discover what to do, where to go, who to buy things from and more.” says Nicole Leinbach-Reyhle for Forbes.com. It’s a crucial element to business success, but you simply don’t have time to focus on it.
What do you do?
You hire a dedicated marketing team to take marketing off your plate to do it consistently and even do it better. At Bolton Remote, we help companies find offshore remote employees, including digital marketers to do these very tasks:
Some social media tasks.
You should stay as involved with your company’s social media presence as possible, but these days an effective reputation requires near-24/7 consistency. A remote team of marketers will help keep your online profiles constantly updated. You won’t have to worry about careless mistakes or your profiles being left in the back burner in favor of high priority tasks.
A dedicated team will also enable you to participate to conversations and respond to engagements in real time. Social media marketers located offshore may even help you leverage the time difference. You’ll be able to sustain audience interest by communicating within minutes of their tweets, and give your brand more depth and personality than pre-scheduled, templated posts.
For other time-consuming social media tasks, they can always automate using tools like Social Oomph to follow people, clean native messaging within these social media accounts, and automatically remove or edit time limited updates.
“Finding someone with a similar voice and sensibility is key to success.” shares the Creative Market. Make sure you only trust your accounts with someone who can embody your brand’s personality and vision online.
Creating visual content.
You know you need to diversify your editorial calendar, but visual content is time-consuming even for those with design skills. Still, lack of a graphic designer is no excuse to skip visual content. When building a remote marketing team, visual content creation skills should be an advantage, if not a given.
Don’t worry, even if your current remote marketer isn’t proficient with Photoshop, there are hundreds of online tools to help him or her create high quality graphics quickly and without the steep learning curve. Here are some suggestions:
- Illustrio - a web-based tool that generates hundreds of vector images you can customize according to your brand’s colors.
- Prezi – a presentation software that can help your marketers create slides for downloadable assets or internal decks for presentations.
Blog management and research.
Creating a blog post is only one part of publishing a great blog. The rest involves formatting, copyediting, proofreading, and an involved process to make sure each post is optimized for search engines. Sometimes, this part is more time-consuming than writing the post itself.
Fortunately, you have remote digital marketers who have the time and the know-how to do this process for you. They can streamline their daily tasks using TickTick, a to-do app that features recurring task lists that can be customized to recur daily, weekly, and so on.
You can also have them research and help you craft expert posts and exhaustive guides, which do extremely well online. This saves you time, says KC Procter of Sweet Fish Media. “You’ll be freed from the bondage of the blank page and have rich, shareable material to spread your message and reach prospective clients.”
You’ll serve your company better when you get professionals to do tasks that are outside of your expertise. You can use the time to think of ways to grow your company and still make sure your brand name is out there, gaining online traction.
When you’re hiring for crucial roles like digital marketers, proximity should not limit you from a fruitful search. Remote staffing makes it possible for you to expand your hiring pool and work with offshore employees seamlessly. Visit us at www.BoltonRemote.com and we’ll help you build a stellar team.
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