Most businesses spend over a quarter of their marketing budget on content. When you’re putting in that much, you need to make sure you’re getting your money’s worth. One way is to stay on top of techniques and technologies.
At Bolton Remote, we provide companies with offshore remote staff. This includes marketers that constantly keep updated with the latest in their industry. But, this is only one way to ensure your marketing efforts yield results. Another is to make sure you and your team are not making basic mistakes.
Nearly half of marketers attest to the effectiveness of content marketing, and they have achieved this by avoiding these common mistakes:
1) Doing everything manually.
Very few companies can afford to assign marketers to focus on one aspect of the content marketing process. It’s more likely that you’re going to hire someone to do everything from conceptualization and creation to publishing and promotion.
Your primary content marketer can free up his or her time to create better content and think of better strategies if some of their daily labor-intensive, process-oriented tasks are automated. Here are some tools they can use to speed up some of their processes:
- BlitzMetrics – monitor content across social media platforms and compare performance against competitors
- UberFlip – content marketing automation software that does everything from publishing scheduled posts to deliver actionable insights to improve your strategies
- Bip.io – allows your marketers to create automated workflows, ensuring small tasks are done without eating up their time.
2) Producing more content than necessary.
Plenty of marketers still think that you need to constantly and consistently produce content to generate leads. The truth is, there’s already enough content out there. It’s the quality that sets brands apart. According to Rand Fishkin of Moz.com, “whatever you’re doing in content strategy, production and promotion today had better be so runaway incredible that you can earn and own an audience soon.”
It’s not always about the numbers. Your marketing team should be producing better content, not more. Keep in mind that “mediocre content not only doesn’t help your cause, it can actually erode your brand.” says Acrolinx CEO, Andrew Bredenkamp. There’s no room for mediocrity in an online landscape that is alreadys saturated with information.
3) Not spend enough time and effort on promotion.
All content need help getting views. “At the speed that business moves today, running your business with a ‘create it and they will come’ attitude will not get you very far.” says Glenn Smith of TooTechnical. The same is true for content marketing. With so much data created per second, your content needs all the help it can get to rise above the noise.
The amount your marketers spend on creating content should be the same amount of time they use on making sure it gets seen by as many people as possible. Content marketing is ensuring content can be easily found through search engines, and that it is promoted to your existing audience and beyond.
You can increase your content’s visibility by putting more people to further the cause. A remote marketing support team can help you implement your promotions strategy in full force, allowing them to focus on tracking progress, monitoring conversations, and nurturing relationships with influencers.
Wrapping It Up
Fortunately, these major content marketing mistakes are easy enough to correct. An improved strategy that involves automation, aggressive promotion, and quality control should improve the results of your content marketing efforts.
Your content marketing will yield great results when you have the right people carrying out the process and a strong marketing support system. We can help you with both. Visit our website at www.BoltonRemote.com and we’ll help you build an offshore remote marketing team.
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