DemanGen’s recent survey revealed that B2B buyers respond more to visual content that includes infographics, presentations, and video. For this reason, marketers are urged to use a dozen different formats when it comes to content.
That’s a lot!
At Bolton Remote, we provide offshore remote marketing staff for companies so we know the value of marketers producing a variety of great content. Fortunately, having the right tools will help speed up this process, and will even help them create visual content regardless of design experience.
These feature-packed tools are all available online (perfect for your remote staff!) and best of all—they’re free!
Do you know a great way to drum up engagement on social media? Posting quotes. They are “always re-shared like crazy” says Viral Content Buzz founder, Ann Smarty. Want your quotes to give you an even bigger boost? Post it as a photo.
Creating quotes as images takes no time at all when you use QuotesCover. Just type in the quote you want to turn into an image, select the platform you want to share it on, and it will generate a photo that’s ready to share. You can also edit your quotes in their photo editor, so you can create images that’s error-free and on-brand.
Presentations are all the rage these days. For B2B marketing, it’s a must. In fact, SlideShare gets 500% more traffic from business owners than other social media networks. Creating presentations is also great way to repurpose content while bringing in new traffic.
Emaze has templates that will help your marketers create beautiful presentations without slaving all day over it. They have cloud support, so multiple marketers can work on it anytime, anywhere. They can even make small, last-minute improvements on the go with Emaze’s mobile support.
Use Creately to create diagrams and other visual representation of facts and figures to make your presentation even more engaging.
Infographics are not just 30x more likely to be shared, they’re also more convincing. A study from Wharton School of Business revealed that people are 67% more likely to believe a fact when presented as an infographic compared to reading them in text form.
Luckily, creating infographics is no longer complicated. Using Easel.ly, your marketer can just use an appropriate template for the info and design they have in mind, and make edits the tool’s intuitive platform.
Sometimes, Photoshop isn’t always an option. It can be expensive and not worth the price if you don’t know how to maximize its features. It’s not much help for marketers who are not designers. Use Pixlr instead. It’s a powerful photo-editor that has all the features to get the job done—without the bulk!
Since it’s a web-based tool, your marketers can edit anywhere at any time. They can create visual content across multiple devices. Along with Pixlr, your marketers can also use BeFunky, PicMonkey, and Fotor. What’s great about these tools is that they don’t just edit photos, they can also create designs from scratch!
Over to You
There are over a thousand blog posts published per minute. Your marketers need to do what they can to make sure their content gets noticed. Creating more visual content is the way to go. These are just some of the tools that can help your marketers create more. We’d love to hear the design tools that make your content creation a lot easier. Share them with us in the comments!
We can help you find offshore remote marketing staff that can produce great content people will want to read and share. Visit our website at www.BoltonRemote.com and we’ll send over our best talent for you to interview.
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