In Silicon Valley, startups are always competing for top talent, technical or otherwise. But just because the industry heavyweights already have most of them hired, doesn't mean the new guys can't have their share of their own "rockstars."
Rockstars, ninjas, wizards, and gurus... regardless of how you feel about using these titles to describe a star employee, you know exactly who these guys are. They’re the elusive hires that are A) expensive, and B) out of reach for most non-unicorn startups.
Most startups live and die by their product, and the product is as good as the team that builds it. For this reason, it’s important that you build a team of programmers that will help you create and innovate. But technical skills aren’t the only thing you should test for. Great programmers have qualities that go beyond their industry know-how.
The number of followers your company has on social media is not just a vanity metric—it’s also social proof. The more followers you have, the more trustworthy your brand becomes. It’s time to put serious thought in upping those numbers, but how do you do it?
These days, it’s all about tailoring your marketing campaigns to your target demographic. The more personalized it is, the better. An intimate understanding of your audience and what they want is how you execute effective strategies. You do this by anchoring your marketing to one thing: data.