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Image by Colin Behrens.
Image by Colin Behrens.

In Silicon Valley, startups are always competing for top talent, technical or otherwise. But just because the industry heavyweights already have most of them hired, doesn't mean the new guys can't have their share of their own "rockstars."

Rockstars, ninjas, wizards, and gurus... regardless of how you feel about using these titles to describe a star employee, you know exactly who these guys are. They’re the elusive hires that are A) expensive, and B) out of reach for most non-unicorn startups.

Or are they?

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Image by Thane Keller.
Image by Thane Keller.

How do you effectively reach your audience?

These days, it’s all about tailoring your marketing campaigns to your target demographic. The more personalized it is, the better. An intimate understanding of your audience and what they want is how you execute effective strategies. You do this by anchoring your marketing to one thing: data.

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Image by Unsplash.
Image by Unsplash.

"Silicon Valley's Reality: The party is over" – CNBC

"For Silicon Valley, the Hangover Begins" - Wall Street Journal

"Tech Funding Slowdown Hits Venture Capital Firms" - Bloomberg

You’ve seen the headlines and you read the news. You also probably looked at these headlines with skepticism, because you know how bad the hype can be.

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